10 Most Followed Brands on Instagram in 2022

With over 800 million monthly active users, Instagram is one of the most popular social networking platforms today. And with such a large user base, it’s no surprise that many of the most followed brands using the platform to reach out to their target audiences, are names that we are all quite familiar with.

In fact, according to a recent study, 60% of brands now have an active presence on Instagram. That number is only going to grow in the coming years as more and more brands realize the potential of this powerful platform.

In this article, we are going to list all of the major brands that have built a massive following on Instagram, while also discovering how they are using influencer marketing to grow their reach and user engagement even further.

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